Guus Doorman

International experienced FMCG and B2B professional, entrepreneurial (interim) Commercial and General Management Executive

Click here for my extensive curriculum

A Letter from Guus

Dear visitor,

Some of you might know, that I served more than 11 years at the Royal Dutch Marines (1981-1992). From the Royal Naval Academy to operational practice and international experiences. A very impressive base for my personal development and growth and for successful business assignments later in my carreer.

After leaving the Marines, I started my commercial business life at Schick/Wilkinson Sword (1992-1997, Benelux sales), the second largest shaving company in the world. After that I spent 2 years in the convectionary business at Redband Venco/Leaf (Benelux & France sales). From 1999 till 2006, I lead SodaStream (World leader in consumer home carbonation) in the Benelux from scratch to a double-digit Dollar revenue.

From 2006 until mid-2009, I had 3,5 very exciting years at BRITA GmbH. It took me from their home-market Germany (and Austria), via a very challenging time in the West, setting up/building MAVEA in North America, to exploring business opportunities in the East, in India.

After BRITA/Mavea I returned to my own consultancy/interim agency Doorman Management BV, from where I experienced also very interesting assignments. From a challenging joint attempt to take over Inventum Holland BV (small domestic appliances, 2009-2010) -which we decided to abate-, to leading a very exciting test-project in Germany and the Netherlands (2010-2011) for Bevyz Global Ltd (hot/cold capsule dispensing), to Management-support activities back again at BRITA in 2012 for BRITA Ionox/Vivreau (water dispenser systems) in Obertraubling Bavaria and also running the Private Label Department at BRITA Wasser-Filter-Systeme AG in Neudorf Switzerland.

From late 2012 until late 2016 my team and I were responsible for BRITA’s Distributor Markets (40+) worldwide, which made me travel all over the world (Asia, South Africa, Middle East, Eastern Europe and more).

From September 2016, I was leading Special Projects for Qualicaps, a hard two-piece capsules and capsule equipment manufacturer, owned by Mitsubishi Chemical Holdings Corporation (MCHC), a KAITEKI Company. This intensive turnaround Project in North America (Qualicaps Inc. NC) ended Q2 of 2018.

From summer 2018 onwards, I was supporting the Management Team of B&T (Van Beekveld en Terpstra, organisatieadviesbureau) in Amsterdam. From 2019 onwards I started to focus my interest and energy in the Cannabis industry. From a challenging CBD-oil project in Suriname, with subsidiaries in Canada, Germany and the Netherlands (heavily disturbed by 2 years of Covid) to a new project in Malta in 2022. At the moment I have a new very interesting assignment in the CBD-pre-rolls business (HOLLANDSCH HOPE, premium quality Cannabis light). You can always contact me for advice or maybe an interim  challenge, whilst also busy with this new assignment.

I am looking forward hearing from you or maybe even better WORKING with you, wherever in the world.

Until we talk or meet, you can always reach me via this website.

All the best, with kind regards

Guus Doorman

The services and specialties that I offer to businesses include

30 years of international cross-culture and global working

From western Europe to Asia, from North America to eastern Europe

20 years of working with/for family owned businesses

From small start-ups to bigger companies preparing for IPO’s

Turnaround, change-management and culture alignment

From small Teams to bigger companies

BtoC and BtoB new Business Development throughout the whole globe

From western Europe to Asia, from Scandinavia to Africa and from North America to eastern Europe

Consultancy and interim management on executive commercial and general management level

from start-ups to 250+ kk USD businesses

A bit about myself and my work


  • Universiteit van Tilburg – Masterclass Directeuren
  • Koninklijk Instituut voor de Marine
  • Nassau Scholengemeenschap Breda
  • Stedelijk Gymnasium


  • Qualicaps Europe S.A.U. (Spain)
  • BRITA GmbH (Germany)
  • Bevyz Global Ltd (Malta)
  • Inventum Holland BV (The Netherlands)
  • Soda-Club International (Israel)
  • RedBand Venco-Leaf (The Netherlands)
  • Wilkinson Sword/Schick (U.S.A.)
  • Royal Dutch Marine Corps (The Netherlands)

Motivational video’s

Send me a message

I travel a lot. But you can always reach me through this website. Feel free to send me a message using the following form:

This contact form is deactivated because you refused to accept Google reCaptcha service which is necessary to validate any messages sent by the form.
© Copyright Guus Doorman / Doorman Management BV / Doorman International BV. Alle rechten voorbehouden.